MB Van in Nepal
| The Mercedez Benz 100 and 140
series have been introduced into the Nepali market by Deepak Gautam & Co. Priced at
approximately Rs. 2.5 million, the 12 and 15 seater vehicles are claimed to target such
people as diplomat as potential buyers. The product features of the 5 cylinder, diesel engined vehicles include impact
absorbing front bumper, power-assisted rack-and-pinion steering, central locking system,
separate air-conditioning controls for driver and passenger cabins and door open warning
lamp.
Company sources claim that the German MB
series which are assembled in Korea do not have competitors in the segment
and are in a class of their own. |
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Another Honda in Kathmandu
Gurans Business System (P)
Ltd. has presented into the Nepali market Honda AME A and Honda AME B motorbikes. The
bikes, assembled in China, are priced at Rs. 135,000 and Rs. 145,000 respectively in
Nepal.
Managing director of Gurans Business
System, Rup Shakya, claims that the bikes are equipped with fine shock absorbers,
providing the riders a car driving comfort. Self-start system and disk brakes are other
prime features of these motor cycles. Also, the tubeless tyres facilitate puncture-free
riding enabling the rider to get the punctured tyre mended when he chooses to, claims
Shakya. He adds that the 100 CC bikes have been so popular that the first consignment sold
out very fast. |
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Euro-1 Vehicle
Immediately after Euro-1
norms for vehicular emission were formally adopted in Nepal, Hyundai Motor Ltd., the
Indian subsidiary of Korean automaker Hyundai Motors, has introduced in Nepal its Euro-1
compliant car Santro.
According to AVCO International (P) Ltd.,
the distributor of Hyundai Products in Nepal, the 3495 mm long car is being marketed with
emphasis on its high power efficiency, durability and safety.
The recently launched Hyundai Santro DX2
Deluxe and Hyundai Santro L2 Base models feature collapsible
steering column with lock, dual-member side impact protection, A/C with R 134a gas &
heater, low fuel warning lamp, day and night mirror, and remote fuel filler among others.
The capacity of fuel tank is 35 liters.
With a view to provide added services, AVCO
International (P) Ltd. claims to offer after sales service at their own workshop with
readily available spareparts. According to the distributor, the price of Hyundai Santro
Dx2 Deluxe is Rs. 969,000 and that of Hyundai Santro L2 Base model is Rs.
845,000, including VAT. |
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Choice of the New Millennium
Shree Distillery (P) Ltd.,
the producer of Mount Everest Whisky and Gorkhali Rum, has launched "Kings
Pride" De Luxe whisky into the Nepali market at a consumers price of Rs. 375
per bottle of 750 ml.
"Kings Pride" is one of the
international class brands of Morrison Bowmore Distillers Ltd., Scotland, with which Shree
Distillery has technical collaboration. Launching the new product on the eve of the New
Year 2000 with the slogan "Choice of the New Millennium", the company adopted a
new promotional gimmick it used a helicopter on the launching day to drop prizes at
various places in the Kathmandu valley. The prizes were offered by various other
organizations that ranged from restaurants to resort hotels and airlines to provision
stores. Kings Pride available in Nepal is a blend of six-year-old Scotch malt whisky
with Nepali alcohol of highest quality, according to company sources.
Launched first in Kathmandu on December 30,
the 25° UP product will be available throughout the kingdom within a few months, say
company sources. It is also planned to be made available in 180 ml and 375 ml bottles in
the near future. |

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Jaipur Saphir By Boucherron
Headway Nepal
has launched into the Nepali market a new perfume for women, Jaipur Saphir, manufactured
by French perfume manufacturer Perfume Boucheron.
Available in 100 ml, 50 ml and 30 ml EDT
spray packs, the new perfume is structured around four synergetic tones of fruit, floral,
wood and amber.
According to company sources, the aim of
the new brand is to consolidate the market, develop accessibility and broaden target
customers. |

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Shree Vegetarian Snacks
With a full automatic plant
in Kohalpur, Nepalgunj, Shree Shahastra Food Products (P) Ltd. has begun producing a wide
range of vegetarian snacks Dal-mot, Moong Dal, Chana Dal, Salted Peanuts, Alu
Bhujia and Bikaneri Bhujia among others.
Launched for the first time in the World
Youth Friendship Day Festival 1999-2000, the products are for the time being available
only in Kathmandu and the far-west. Established with an investment of Rs. 45 million, the
company targets a monthly turnover of Rs. 3 to 4 million. Shree Shahastra, a member of
Snack Food Association, Virginia, USA, boasts of a daily production capacity of 2000 to
5000 Kg of ready-to-eat snacks. The company sees similar Indian products as its main
competitor and views that proper VAT implementation would enhance competitive edge of
Nepali products.
Promoted by Shyam Khetan, Shree Shahastra
eyes export potentials in SAARC countries as well as China, Tibet and the Gulf. All range
of products are available in 30, 100 and 200 gm. packages and are priced at respectively
Rs. 6 at the lowest and Rs. 35 at the highest depending upon the product type and quantity
contained. Rastriya Banijya Bank has provided project loan for Shree Shahastra. |

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Easy Page Launched
Eaasy Connection
Easy Page". With this slogan, KAT Easy Page (P) Ltd. has commenced its radio paging
services within Kathmandu valley from 13th December 1999.
"Easy Page" is one of the five
radio-paging operators in the valley with its corporate office at Pako, New Road,
Kathmandu. According to the company sources, it is currently marketing five models of
pagers and has both numeric and alphanumeric services. |

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One of the pagers
offered by KAT Easy Page
Answering the question as to what makes
Easy Page different from other pager operators in the Valley, Managing
Director of the company, Nirmal Pradhanang states that all the directors of his company
are electronic professionals having been in business for over two decades. Easy Page also
claims that it is capable of providing dependable repair service to its clients such that
no other company can provide. The company also boasts that it has procured
state-of-the-art-switching equipment recognized and used internationally.
The company also states that in a few days
it is going to start its second simulcast transmission for the first time in Nepal, which
would further enhance transmission capabilities in the most difficult areas in the valley
and provide coverage and penetration that no other operator can match.
On the expansion programme, Pradhanang
says, "unlike some other operators, we do not want to deceive the subscribers and
claim our paging system to be nation-wide, but we may be the first ever paging company
that would provide services outside Kathmandu valley". He further adds "The
reason is simple, because we have procured the system which can easily provide expansion
with very little additional costs."
According to the company, Easy Page is the
first operator in Nepal that provides auto pop-up facility for Operator
Assisted Paging. Under this facility, the client is required to dial the number 9672
followed by the five digit pager number. The operator will instantly pick-up the call and
ask for the message, thus deleting the need to spell out the pager number, informs a
company source.
-By Business Age Reporters |