Marketing

Surya Tobacco Company (STC) is to sponsor a musical event ‘Shikhar Beat Contest’ in which 20 top Nepali bands will perform. The event, to take place on 23 and 24 of December at Tundikhel, is primarily aimed at promoting music in the country, according to STC.

Selected from among 82 bands through a preliminary round, the 20 musical groups will compete for a total prize money of Rs. 1,72,000, which, claims STC, is the biggest prize money to be awarded in such a type of contest. Apart from the first three winners, prize money will also be awarded to the best guitarist, best vocalist, best lyricist, and so on.

To be organized by Vogue Advertisement & Event Management, the contest will also have, as guest performers, bands like Cobweb, 1974 AD and Rock Yogis as well as individual performers such as Jems Pradhan, Deepak Bajracharya and Poonam Singh, informs STC.

Detergent War

OK and Puja brands of detergent soap have started advertisements hitting at each other by name.

Celebrating twenty years of Puja brand, its manufacturer Mahashakti Soap and Chemical Industries (P) Ltd. has said that simply OK was not enough and what was needed was a complete whiteness.

In response, Nepal Lever Ltd., the company that markets OK brand, has brought out an ad with slogan that Puja (meaning ‘worship’) is not going to help. It also claims that Puja had not been of any help for the last 20 years.

Sancho in Indian Market

For the first time, Sancho, the herbal based balm produced by Herbs Production and Processing Company Ltd. has reached Indian market.

Though the company has already been supplying rosin and turpentine oil to overseas countries, it is the first time that its branded product is being exported.

Central Drug Laboratory of India has tested and allowed the balm to be sold in Indian markets. Sancho was also exhibited in an international medicine fair in Delhi held recently.

Production of Sancho was started in 1998/99 and its sales in Nepal during the launching year is reported to be the tune of Rs. 650,000, which increased to Rs. 6.5 million during 1999/2000. The company claims that it has already sold Rs. 5.3 million worth of the balm during the first quarter of the current fiscal year.

2nd Auto Show

An international automobile exhibition, the 2nd Auto Show 2000, organized in Kathmandu by Global Exposition and Management Services (P) Ltd. (GEMs) in association with Nepal Automobile Dealers Association (NADA) concluded on November 26.

According to the event organizer, about 25,000 visitors turned out for the show during its five days of business. Some fifty exhibitors had participated in the show focusing mainly on promoting environment-friendly aspects of products, which ranged from two-wheelers and cars to spare parts, driving assessors and lubricants.

Toyota, Kawasaki, Bajaj and Hyundai brands were presented the first, second and third prizes for best stall display/decoration on the basis of polls collected from the visitors.

The 1st Auto Show was held in Nepal in 1998 by GEMs, also in association with NADA.

Electro Tech 2000

The third international electronic exhibition and symposium, Electro Tech 2000 concluded on 3rd December in Kathmandu. Organized by Nepal Electrical Association and managed by Everest Exhibitions (P) Ltd., the five-day exhibition had about 50 stalls in which about 40 exhibitors displayed their products ranging from household appliances to big machines.

The exhibition was also held in 1996 and 1998 when the visitor turnout numbered about 60,000 and 84,000 respectively.

By Business Age Reporters