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Vol. 2 :: No. 12
November, 2000 (Kartik-Mangsir)

Recent Launches

Malaysian Car

Kancil model of Perodua cars made in Malaysia has been launched in Nepal by Nem Link International Pvt. Ltd.

The 850 cc petrol engine cars have 175 cm ground clearance, higher than in some other small cars available in Nepal.

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Hartford Brings New Models

hartford.gif (17809 bytes) Although Indian motorcycles have a stronghold in the Nepali market, bikes from third countries are steadily pushing in for a larger share of the pie. With Hartford Industrial Co. Ltd. already establishing a presence here through Mandela Overseas Super Trading Pvt. Ltd. (MOST), the Taiwanese company has decided to strengthen the presence by introducing two new variants of its brand – Velo Sport and Velo Cross.

According to MOST, both Velo Sport and Velo Cross are available in 125 and 150 CC. models The bikes are said to have front disc brakes and fuel efficiency of 45 km to a liter. Both variants are priced at Rs. 1,93,000 but MOST informs that it is presently making the bikes available at Rs. 1,84,000 as introductory offer.

According to MOST, the main competitors of the Hartford bikes are those that come from the third countries such as China and Korea.

Remote Control Bikes

Meanwhile, Bajra Enterprises Pvt. Ltd. has very recently acquired dealership of Zongshien series of motorcycles. Zongshien Group, according to Bajra, is one of the biggest private motorcycle enterprises in China with annual production capacity of one million motorcycles. The company also boasts of a series of over 100 models.

Bajra has presently made available six models of the brand in Nepal. According to Tara Prasad Pokharel, the Managing Director of Bajra, the bikes are Euro I compliant and are equipped with fine shock absorbers providing riders car-driving comfort. Priced between Rs. 66,000 and Rs. 1,25,000, the bikes also boast of self/remote start system and disc brakes.

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Pokharel adds that the 100 cc-150 cc models have been so popular in Nepal, that the first consignment was sold out in no time.

New Water Heater

wheater.gif (7673 bytes) wheater1.gif (8041 bytes) With the setting in of winter, Universal Trading Center has introduced Gorenjetiki water-heater in the Nepal market.

The company informs that the heaters are easy to install as they come in a number of sizes and shapes. The wall-mounted heaters are available in capacities ranging from 5 litres to 100 litres. The price of Gorenjetiki ranges from Rs. 4200 (5 ltrs) to Rs. 23,500 (100 ltrs).

The company claims that the selling point of the heater lies in that it can conveniently be installed in the kitchen, bathroom or guest room where hot water is instantly required.

Enter Indian Basmati

The Basket Traders, a Nepali firm, has launched various brands of Indian Basmati rice in Nepali market after a yearlong test marketing of the products in Nepal.

The newly launched brands are Doon, India Gate, Bemisal, Noor Jahan and Lotus, produced by KRBL Limited, formerly known as Khusi Ram Behari Lal Ltd.

KRBL’s brands are mainly exported to overseas, earning the company the distinction of being the largest Basmati rice exporter of India, according to Anup Gupta, joint Managing Director of the company, who was in Kathmandu for the launching of his company’s products. The company’s present turnover is said to be around US$ 63 million.

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The 111 year old Indian company targets Rs. 150 million annual turnover in Nepal, where the sales of its brands during the test-marketing is learnt to be Rs. 40 million.

Sunrays Choco Launched

choco.gif (10362 bytes) Fairbird Marketing has introduced Sunrays Choco into the Nepali market. The new chocolate is manufactured by Concept Foods Pvt. Ltd. of Hyderabad, India, for which Fairbird is the authorized dealer.
According to the company, Sunrays is available in two varieties, Mango Frooti Bar and Mixed Fruit Bar. Both varieties are priced at Rs. 8.

Fairbird is also the distributor for a number of Nepali companies like Jawalakhel Distillery Pvt. Ltd., Himalayan Distillery Pvt. Ltd., Mount Everest Brewery Pvt. Ltd., Dugar Food & Beverages Pvt. Ltd., Multi Food Industries Pvt. Ltd., and Himalayan Aqua Mineral Pvt. Ltd.

By Business Age Reporters


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