Coke Fields/ Mini

Rival Pepsi Cola had done the same last year. Now Coca Cola also has followed the suit bringing out Coke mini to counter Phuchhe Pepsi.

The response from Pepsi is the focus on its ads that Phuchhe Pepsi is a 200 ml bottle. Coke mini contains only 150 ml. Both are however priced Rs. 8.00 per bottle for the consumer.

Does High Sounding One Sell ?

The recent trend in detergent advertisement indicates that the more high sounding the name of the major properties in the brand, the better the chances of buyers preferring the product.

In the past "Wheel" detergent claimed simply that it was lime powered. That was easy to understand. It came out very recently with "Wheel Powerons". Nobody knows what "Powerons" represents.

Going still high sounding, one company came with a detergent brand "V-series". Currently on air and on print is an ad for "Puja" detergent claiming that the brand contains "Zeoblasters".

Anyone to help out the housewives, and also this scribe, to find out the meaning of these high tech names ?

Going Chinese

Is it because of growing demand for Chinese food? Hotels in Kathmandu are in search of Chinese food Chef or Cook. Interestingly, two ads from similar level star hotels appeared together side-by- side on some daily newspapers recently announcing vacancies for Chinese Cook or Chef.

May be it is in preparation to welcome more of Chinese as a result of the announcement by Chinese government, reported some months back in Nepali press that China has included Nepal in the list of outbound destinations for Chinese tourists.

The offers look attractive. The cook can expect between Rs. 25,000 ad Rs. 30,000 per month while for the Chef the offer is between Rs. 15,000 and Rs. 25,000. Both positions also attract perks.

Packaging Change

Nepal Liquor Ltd. has changed the packaging for its Bagpiper-Gold brand of whiskey soon after similar change was made for the brand in India by its parent company.

A Nepali subsidiary of India’s liquor giant UB Group, Nepal Liquor has been regularly bringing out newer packaging for its products.

Earlier it had changed packaging for Bagpiper regular.

IT Ads

If IT is expected to shape the future of the economy, the current marketing strategies of the IT companies may be regarded as the indicators to where they promise to take their clients.

As indicators, sample these punch lines/slogans that some IT companies are using in advertising about their products and services.

Mercantile : Information at your fingertips and the world at your footsteps.

World Link : One World, one Link

CSE : The time for you to make a mark

APTECH : We Change Lives

These are from the leaders of the industry. But equally catchy are the slogans from smaller players. A company which calls itself SBS the E-media Trading has its slogan reading as "The more you click, the more you learn". In recently concluded IT show, a company DESIGNCO (Nepal) Pvt. Ltd. had its stall pestered with laser-printed bills which read as "Can we become true IT Bahadur?"

By Business Age Reporter

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