Marketing

Sweet Cold War

The cold war in Nepal has turned sweet with both of the global competitors of cola drink market trying to pamper their customers with the offer of sweets.

However, this time too Coca Cola has become a follower of what its international rival Pepsi Cola did Still the value of the offer from Coke is obviously lower than that of Pepsi.

While Pepsi's consumers are to get a bar of "5-star" brand of chocolate bar for each 1.5 liter bottle of Pepsi brand they buy, Coke's consumers are to receive two pieces of Lacto Fun brand of toffees for a purchase of each 250 ml bottle of Coke brands.

Though Coke's offer has a patriotic value as it is giving the toffee made in Nepal as compared to imported chocolate of Pepsi, that point is not emphasised, or even mentioned, in the bills pestered around the city. advertising the scheme.

Though neither of the players are expected to disclose the extent of success of their respective gimmicks, one thing is certain. The Pokhara-based Surya Confectionery that makes Lacto Fun is surely going to see its sales soar and gain a valuable mileage in the whole exercise.

New Pack Frooti

Dugar Foods & Beverages Pvt. Ltd. has come up with a new pack for its mango drink Frooti by changing the colours used.Priced at Rs.12 for the 200 ml to tetra pack, Frooti of TM dugar Group Rio from Chaudhary Group as its immediate competitor.

New Ad Models

Is it because the professional models and other types of celebrities have lost their sales value? Or have the Nepali varieties of show-big stars proved to be unable to provide the required support to the products for which they work as the models?

Whatever may the reason be, a perceptible wave seems to have overwhelmed the advertisement trend in Nepal. Advertisers have been increasingly using celebrities from sectors other than show-big to endorse their products in the ads they issue. Till now this is particularly so in the print media.

Sample these examples: UN Secretary General Kofi Annan Stayed at Soaltee Crowne Plaza and went for a mountain flight on board Buddha Air. The next day he featured in the ads by these organisations.

Though may be only a coincidence, but soon after. Buddha Air's competitor Cosmic Air started giving ads featuring professionals such as a journalist, ………. and ………. endorsing its services. Meanwhile, FNCCI president P.K. Shrestha and other leaders of business community appeared in the subsequent ads for the Nepal Business Expo.

Though Shrestha's appearance in that ad may seem normal as he heads of the institution organising the said Expo, the story does not end here. Morang Auto Works, the dealer of Yamaha Motorbikes has been using professionals such as ………….. and businessmen in its ads.

Going 'Pop'

Organising entertainment programs and selling them for sponsorship from FMCG products is fast becoming a good business. In this connection, the new trend seems to inviting troupes of entertainers from abroad.

For example, after Infinity International, a firm involved in events and program organising, brought in Pakistani pop music band for a contract money of about Rs. 400,000 and made them perform at Birendra International Convention Centre, another similar firm, House of Entertainment, bought the video rights of the event and is presenting it on Nepal Television, again with some sponsors roped in.

In the past, the popular trend was to bring in Gazal singers. Now, the time seems to be ripe for 'pop'. So much so that some firms are said to have made attempts, though unsuccessful, to bring in Michael Jackson.

Top Companies In Noodle Industry

December, 2000

Source: Retail Store Audit December 2000 – Urban Nepal / ORG - MARG

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