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Vol. 3 ::
No.4 March-April, 2001 (Falgun-Chaitra) |
Marketing
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Marketing |
While Necon Air has been doing the same for some years, RNAC also has started providing 50 % discount on its fare to Nepali citizens aged 65 years and above.
The RNAC facility is to be available on domestic and flights to India. But Necon’s offer is only on domestic flights.
Revising the price list of its products, Gorkha Brewery (P) Ltd. has increased the consumer price for its products Carlsberg and Tuborg to Rs 75 and Rs 68 respectively for a bottle.
Earlier, the products were priced Rs 72 and 65 respectively.
Suffering from the problem of raw material crunch, the jute industry has been giving ads in the press calling upon the farmers of eastern Terai to cultivate jute.
It is time to sow jute, and thus the call seems to be well-timed. But one can only wonder how the farmers are likely to heed that call of the industrialists. The best assurance the industrialists have offered the farmers is to buy the produce at ‘prevailing market price.’
Would anyone give some idea to the farmers what would be the ‘prevailing price’ of jute in August-September, 2001, the coming jute harvesting season?
Global food industry giant Nestle has introduced in Nepal a snack variety of its instant noodles brand Maggi with a price that places the product in premium segment.
Called Kurkure (meaning crunchy) noodles, the new Maggi is being promoted as something that can be eaten without boiling and the emphasis is on the crunchy nature of the noodles targeting the school-goers and teenagers.
While all snack and other varieties of instant noodles in Nepal are priced Rs.11 or lower for a packet, new Maggi is priced at Rs. 12.00.
Cock-cola the
market leader of Cola drinks in Nepal in terms of market share is once again the follower
of its global competitor, Pepsi Cola, in introducing new marketing gimmick.
It took about a year for Coke to come in miniature bottle (Coke mini) in response to similar bottle (Phuchhe Pepsi) of Pepsi. But this time, the response was pretty quick. Soon after Pepsi started its scheme under which momo consumers would get specially discounted Pepsi in momo joints, Coke came out with a similar scheme associated with Samosa.
While Pepsi’s offer is for a limited period (mid-March to end-March), Coke has not specified till when the offer is to last.
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