Marketing Briefs

Asian Thai Foods (P) Ltd, the manufacturer of "Rum Pum" Noodle has been awarded International Management Systems ISO 9001:2000 certification by DNV (DET NORSKE VERITAS) company.

Asian Thai Foods boasts of being the first company in Nepal to achieve this certificate in consumer food production within a short period of one and a half years

The company has made Rum Pum brand available in chicken soup and vegetable flavor regarding other Noodles.

Asian Thai Foods, one of the noodle giants, is said to have been getting overwhelming support from customers. And, in this light, the company is exhibiting itself in various educational and social activities by organizing several programmes as ‘Rum Pum Excellency Award.’

As has been learnt, the company is determined to serve its customers with the product of International standard, and has expressed its gratitude towards all the customers, dealers and well wishers as well.

Ad Avenues to Exhibit FIFA World Cup 2002

Advertising Avenues, which boasts of being the first public limited advertising agency, has been granted the exclusive right to exhibit the FIFA World Cup 2002, live from Nepal, slated to be held in Japan and Korea.

Ad Avenues will beam the programme under the broadcasting logo "atv" through NTV.

The live broadcasting right was granted to Advertising Avenue by KEG Sports, the multinational media firm, owing complete rights to broadcast the event.

The total broadcasting cost of the programme, which is to be borne by Ad Avenue, is said to be in the tune of Rs. 22.5 millions. Himalayan Snax and Noodles Pvt. Ltd., the producer of ‘Mayos’ noodle, is going to sponsor the programme while Dabur Nepal Pvt. Ltd, Bottlers Nepal Pvt. Ltd., and Nepal Lever Ltd. Are the co-sponsors.

Similarly, the event is supported by NB Bank Ltd., Hotel Yak and Yeti, Kantipur national Daily and Kantipur FM.

Castrol’s New Logo

Castrol, one of global lubricant giants, has altered the marketing logo in an attempt to keep pace with the changing global scenario.

Not only has the logo been changed, but also the quality has been upgraded, according to Nepal Overseas Trading Concern, the prime marketer of Castrol in Nepal.

Castrol boasts of being the World’s no 1 motor oil, and has been approved as "Strategy Lubricant Partner" by the world’s leading automakers.

The Lubricant, including recently formulated, has changed its logo eight times since 1971.

Khukri Rum Now With International Look

The oldest operating distillery in Nepal, Nepal Distilleries Pvt. Ltd. has introduced the famous Khukri xxx Rum in a new bottle with Golden Foil Label & Guala cap to give it a look of international packaging standard.

Khukri Rum xxx is blended in traditional expertise and the product commands 90% market share in Nepal’s rum consumption since 1959. The rum also meets up Global quality and standard and is well accepted amongst foreigners. It also participated in the China International Wine & Spirit Trade Fair held in Zhuhai, China from 5th to 9th December 2001.

Party People Stop at Hotel Everest

The search for a freaking joint to spend your afternoons dancing, trancing and romancing ends at Galaxy. All die-hard clubbers rejoice, for Galaxy opens it's doors in the afternoons from 2pm-6pm Wednesday to Sunday. With Dj Ankit on the decks, a techno-expert from India get mad at unbeatable rates.