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A
scene of the final of the ANFA Coca-Cola football tournament between Nepal Red Vs Samsul
University team of South Korea.
Samsul University won 2-0. |
New strategy to attract international students to top-class
UK
education
By
A Staff Reporter
Tessa
Blackstone, British minister for education and employment, on 26 January launched a
world-wide marketing campaign and a Brand for UK education.
Speaking
at King’s College London Tessa Blackstone said that UK education was second to none.
Britain offered cutting-edge and world-leading research opportunities, internationally
recognised degrees and relevant high-quality, high-standard training. Britain was
sharpening the response to the needs of international students. Changes had been
introduced to improve the British government’s welcome and the affordability of UK
study. Over £5m would be invested in marketing to support the overseas promotion
activities of UK institutions. The British Government wanted the United Kingdom to be the
first choice for quality and wanted international students to be the best they can be.
The
new brand represents the dynamic tradition and bright future of studying within the UK and
will act as a focus point for marketing British institutions to overseas students. It will
be managed by the British Council network of offices and is available for use by all UK
institutions to assist and inform their marketing programmes overseas.
The
Education UK brand was developed in response to a world wide research exercise into the
expectations and perceptions of UK education by international students and spearheads a
three year drive to increase the number of overseas students choosing to study in Britain.
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| Paying tribute
martyr's at the Martyr's Gate on Sunday. |
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