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12TH HIMALAYAN EXPO |
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12TH HIMALAYAN EXPO |
Consumer Attraction Amid the economic slowdown,
a major trade and consumer fair is organized in the capital By NIRAJ POUDYAL The 12th Himalayan Expo 2002 (August
21-24), organized last week by the regular host of the show, House of Rajkarnicar, brought
a breath of fresh air to an economy in the doldrums both in the external and internal
markets. Due to various reasons, the expo was delayed by four months.
Many national and multinational
companies took part in the expo. About 150 stalls were put up during the four-day
exhibition. Out of 140 participants, 70 percent were from multinational companies. The
expo was intended to increase the market of products in Nepal, rather than selling
products on the spot. The American, British, German and French pavilions were the main
attractions. The coffee stall put up by district cooperative of Gulmi also drew throngs of
visitors. Manufacturers of daily consumer items, like
Nepal lever Limited, and producers of automobiles took the chance not only to recognize
the Nepalese market but also to find regional agents to promote their sales. The French
car company was the first to enter the Nepalese market. A Malaysian company that did not
participate in the expo, too, took the advantage by discovering consumer's taste for water
purifying equipment and electrical light. But the participation of consumers did not
seem as exciting as last year. "Maybe it's because of the weather and the
depreciation in consumer incomes since last year," a keen visitor said. On the
contrary, the director of the House of Rajkarnicar, Suman Rajkarnicar claimed
participation was satisfactory. "More than 40,000 visitors came to the
exhibition." Birendra Rajkarnicar from the House said,
"The participation of so many multinational companies and visitors, including 20,000
from the business sector, despite the state of emergency and the economic slump, has
proved the importance of the expo." He thanked the official sponsors and the
participants for their support to organizing the expo successfully. |
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