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NEGATIVE PUBLICITY |
Serious
Fallout The
reports like Kathmandu Under siege and Bread-bombing could have
severe effect on the tourism sector By SANJAYA
DHAKAL The spate of
negative publicity that was spread particularly by the foreign media in the wake of
Kathmandu-blockade imposed by the Maoists could have a severe effect on the tourism
sector. Worse, the
negative publicity has come just on the eve of the major tourism season (September-March)
resulting in cancellations of pre-scheduled trips and volley of inquiries.
According
to Nepal Association of Tour Operators (NATO) president Basanta Raj Mishra, 10 to 15
percent of the bookings have been cancelled followed by a huge number of inquiries related
to Nepal situation by prospective visitors. He estimated that the damage could be worth
US$ 4 to 5 million already. Moreover, the
slew of negative reports along with travel advisories by foreign embassies has compelled
many visitors to turn away. The
negative publicity that came in Indian media certainly would affect the visitors coming
from that country, said Hari Man Lama, chief executive of Incentive Tours and Sansui
Treks. Almost one-third of tourists coming to Nepal are Indians. We also have
received cancellation of a number of groups who were to come here for trekking in
September and October, he added. At an
international press meet organized by the NATO in the wake of the negative publicity,
tourism entrepreneurs called for a separate strategy to deal with the situation resulting
from the travel advisories and negative publicity. The explosion of bomb in Hotel Soaltee
did not help the matter. The latest
round of problem has come at a time when the tourism sector was poised to rebound after
prolonged slowdown. In the first five months of the 2004, the tourist arrival had grown by
impressive 42 percent. But the last one month saw it drop to 36 percent. Tourism
Minister Deep Kumar Upadhyaya has announced the formation of a crisis management
committee under his leadership to deal with the tourism-related problems. Tek Bahadur
Dangi, chief executive of the Nepal Tourism Board (NTB), adds that despite the conflict
situation Nepal is still one of the safest destinations for tourists. In the last nine
years of insurgency, not a single tourist has been physically targeted yet. Tourism
entrepreneurs have also expressed disappointment that the media while covering the
Kathmandu-blockade failed to report that it did not apply to the tourists. The Maoists had
said they would allow vehicles carrying tourists, among others, to ply safely even during
blockade. Instead, the message that got out was that the city was virtually under siege
with panic-stricken residents scurrying for basic necessities. One Indian media even
reported that Indian officials were considering bread-bombing the city
a fact that was later denied by the Indian embassy in Kathmandu. Even the Charge
dAffaires of Indian Embassy in Kathmandu V.P. Haran conceded that the Indian media
blew out of proportion the actual situation in Kathmandu during their recent reportage
surrounding the Kathmandu blockade by the Maoists. Speaking at the program
organized by Tourism Ministry, NTB and NATO, Haran said that although the Embassy tried
its best to convince the media representatives about the actual situation but in vain.
Since media is independent and free, we could do nothing over this issue, he
added. Apart
from negative publicity by media, the government, too, failed to help the tourism sector.
The government should have become more proactive to allay the misplaced fears, said
Lama. The recent
incidents are certain to have a dampening effect on the forthcoming tourist season. It
could also affect in the golden jubilee celebration of the first successful ascent of
Mount Cho Oyu in October to be organized by the Nepal Mountaineering Association (NMA). |
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