The Federal Government on the
Internet
The Internet is already an establish element in
public relations work of the German federal government. An ambitious and successful
Internet site is run by the Press and Information Office of the Federal Government.
The Press and Information Office of the
German Federal Government is responsible for press and public relations work carried out
on behalf of the federal chancellor and the German government as a whole. With its new
website the government is traveling and entirely new route with regard to political
information and communication. The Internet has become, as it were, a
"classical" medium for press and public relations work. The Internet has become
the government's key information platform.
The platform is used to provide the public with
the first-hand information on the work being done by the government and, at the same time,
to create opportunities to engage in a dialogue with the government. This lends a new
quality to the process of disseminating information on government policies and activities
to the public.
The government has created a kind of electronic
"newspaper" with a news staff who provide government related news items on a
daily basis, e.g. the federal chancellor's speeches, articles on key policy issues, state
visits, results of cabinet meetings, etc. The government is pursuing and ambitious project
in digital communication on four sites, making it possible to provide: # direct and
up-to-date information on government activities; # competent, transparent, and interactive
presentation of policy issues and decisions; # direct and equal access to the government.
Information is presented in four languages:
those of our readers around the world who don't know German can use our English, French,
Spanish sites. Maintained by the Press and Information Office, these sites are reliable
sources of up-to-date information. They also constitute archives containing important
documents on government activity.
The federal government's presence on the
Internet has two constituent parts: www.bundesregierung.de
and www.bundeskanzler.de
The Press and Information Office has a
password-protected area containing information for the media. Information is posted on
this site for use by the media representatives in reporting on government policies and
activities. It includes announcements of scheduled press events, accreditation calls,
programs, background papers, as well as current press releases.
The Press and Information Office also maintains
a website for use by German missions abroad, embassies, consulates, representative
offices. This global Internet is an effective instrument for successful press and public
relations work around the world. The activity of presenting German policy abroad and
engaging in cultural communication is supported by current news items, background reports,
and a comprehensive information service.
The sites www.bundesregierung.de and www.bundeskanzler.de target a new public
constituted by Internet users at home and abroad. They focus on providing information on
current political events as well as presenting complex policy issues and decisions in a
manner that is transparent and easy to understand. The Internet is still a very new
medium. But so many people here in Germany and elsewhere in the world have access to the
web that a very specific public has developed. The Internet is a very transparent medium.
Any policy statement and any item of information can be subjected to scrutiny and
criticized. Precisely because the Internet offers almost unlimited access to information
the government pages need to be very reliable and carefully designed. The Internet is
international. Although the actual target group of the government's website is people
living in Germany, the same pages also represent Germany abroad. For this reason the
government selects parts of its German pages for translation into English, French and
Spanish.
The government's Web pages are the result of
creative and flexible teamwork within the Press and Information Office and with the
federal ministries. A newly created Internet news staffis responsible for selecting and
editing the contents posted on the website. This group coordinates its work closely with
the office of the government press spokesman's chief-of-staff and the individual sections.
The office of the government press spokesman's chief-of-staff liaises between the
Chancellery and government spokespersons, on the one hand, and the general public, on the
other.
The various sections at the press and
information office supply the Internet staff with background information coordinated with
the respective ministries regarding current areas of government work. A special staff
group is responsible for providing texts in foreign languages.
The Internet news staff is responsible for the
release and coordination of information posted and for web page design. The Internet news
staff has to assess the political relevance of the information it receives and select it
accordingly. The primary concern in the daily work of the Internet news staff is that of
updating the contents of the first page, the "cover" page of the government's
Internet portal.
The page is intended to provide people using the
website, including journalists and other persons with influence on public opinion, with
information regarding current issues. This information may be in the form of speeches,
press releases, or articles written by the various sections or the Internet news staff.
When the federal chancellor travels abroad on government business a member of the Internet
news staff always accompanies him and reports live on the meetings held.
The Internet news staff is also responsible for
detailed background information and documentation of government work. The start page has
links to more detailed information at deeper levels of the website where the news staff
provides comprehensive documentation of government work in focal areas such as
"right-wing extremism" or "internet for all". There are also links to
related information on ministry web-sites. These focal areas and a complete
"A-Z" list of topic appear in double form i.e. on the opening page and in an
archive of policy statements, documents, and link collections. The Internet news staff has
the support of 120 editors in 23 sections, 2 staff offices, as well as the office of the
government press spokesman's chief-of-staff.
What is not available on the government's
website? There are no permanent chat rooms for virtual discussions. This is based on a
decision to limit permanent interactivity in favor of fulfilling the government's
obligations to provide information and documentation services. On the other hand, chats
with members of the government on specific issues are very much part of government
dialogue with the public. A considerable amount of the editorial work done goes in
answering e-mails that fall within the news staff's area of responsibility.
Text courtesy: Deutschland E4 N 3/2001
June/July, Embassy of Germany in Kathmandu.
Humanitarian Assistance and
Battle against Terrorism go hand in hand
-Paula J. Dobriansky, Under Secretary of State
for Global Affairs, US
This week's military action against terrorist
bases in Afghanistan is part of an overall US led strategy to eradicate global terrorism.
The media coverage to military response to the terrible attacks of September 11 has tended
to overlook another crucial aspect of Bush Administration strategy-addressing both
immediate and long-term problems plaguing the people of Afghanistan.
Compassion is an integral component of President
Bush's foreign policy, and it motivates America, even in these trying times, to continue
to lea the international effort to provide humanitarian relief to those most vulnerable.
As the President has asserted, "We have no compassion for terrorists, or for any
state that sponsors them. But we do have compassion for the millions around world who are
victims of hate and oppression-including those in Afghanistan. We are friends of the
Afghan people. We have an opportunity to make sure the world is a better place for
generations to come."
Afghanistan has suffered 22 years of war, three
years of severe drought, and five years of the brutal, repressive Taliban regime. As a
result, more than half the Afghan population is malnourished and millions are at risk of
starvation. More than three million Afghans have fled their homes and escaped to
neighboring states.
Over the past two decades, the United States has
consistently been the largest donor of humanitarian assistance to the Afghan people.
During the fiscal year ending September 30, the US provided more than $ 185 million in
food, health care, water and sanitation services, and shelter to vulnerable Afghans. That
amounts to roughly two-thirds of the total aid to Afghanistan from all international
donors.
On October 4, the President announced an
additional $320 million in aid, which includes $25 million in immediate assistance for
those Afghans who have escaped the Taliban into the neighboring countries in South and
Central Asia. Our key goal is to reduce the numbers of deaths of innocent Afghan civilians
and to help those Afghans who have already fled. Other countries are stepping up to the
plate as well, pledging $400 millions to bolster our efforts.
By confronting the growing famine in
Afghanistan, we will greatly increase the Afghan's chances of survival this winter. We
will also discourage Afghans from fleeing in the first place and offer incentive for those
who have fled to return. We provide food and other essentials to vulnerable Afghans in
ways that ensure that the assistance reaches those in need and is not diverted or stolen
by the Taliban. We have a range of options to accomplish both goals: avoiding large-scale
of food within Afghanistan, opening food pipelines into the country from every direction,
and supplying the markets with an abundance of food to depress the inflated prices.
Recent airdrops of food to hard-to-reach are a
temporary measure and comprise less than one percent of the total food aid going into
Afghanistan, 99 percent of which is transported overland into the country by the World
Food Program and distributed locally by non-governmental organizations. The US currently
provides 80 percent of all food contributions to the WFP that benefit the Afghan people.
The people of Afghanistan know that their plight
is being addressed not by brutal, unpopular Taliban dictatorship but by the international
community, led by the US. We already have underway and active information campaign through
such means as the VOA to describe to the Afghan people our efforts to help. Our goal is to
make clear to them and everyone that our conflict is not with the Afghan people or with
Islam, but with the terrorists hiding in Afghanistan and with those who harbor them.
Humanitarian assistance to the Afghan people
responds not only to the immediate crisis on the ground, but also lays the groundwork for
Afghanistan's development in the months and years to follow the current crisis. The
provision of food and medical supplies will reduce illness and mortality. Stabilizing the
situation in Afghanistan and facilitating a return to normal life will create conditions
under which longer-term development problems in that country can at last be addressed.
That process will remove openings that extremist group otherwise would exploit. Hence,
humanitarian assistance to Afghanistan also serves as a vital tool in our overall fight
against terrorism.
The tragedy of September 11 was an attack not
only against Americans, but against humanity and the civilized world. The terrorism
perpetrated that day left thousands dead and injured, including nationals from roughly 80
countries, and represented an assault on freedom throughout the world. The US government
has forged an international coalition to defeat the terrorists and those who give them
safe harbor.
The US was certainly not the first to fall
victim to terrorism's ravages. The 23 million people of Afghanistan have suffered
enormously because of Taliban regime's repression and its willingness to harbor Osama Bin
Laden and his network of terrorists. America has always understood that we can never rid
the world of evil unless we also do our part to fill the world with good. That is
precisely the path that the President has chosen to pursue.
Text courtesy: USIA, Kathmandu. |